KIN — Web3 ad-free search engine

KIN — Web3 ad-free search engine

Guest blog from Gordon Povey CEO & Founder at Kin

Kin is a Web3 ad-free search engine built around community, transparency, and privacy. The prototype has been operational for over a year and on 1 May 2023 we launched the Kin beta

Our aim is to be a disruptor and so we are highly differentiated from incumbent search engines like Google.

We are building a community of users that believe in Web3 principles. We use blockchain and a smart contract for transparency. We will use multiparty computation (MPC) technology to ensure maximum privacy for users at all times.

We have thrown out the traditional advertising business model where the user is the product to be sold to advertisers. Instead, we become a broker of both information and also online products.

So metaphorically, if you want to go to the library for information, we become your personal librarian and try to find exactly what you are looking for without trying to sell you anything or distract you along the way. Then, if you do want to go to the shopping mall (metaphorically) to buy something, we are like your personal shopper trying to find exactly what you want and can even uncover local or artisan products that are usually difficult to find online.

We generate revenue as a broker only when we find what you really want. By taking this approach, we find information that is less skewed by large commercial SEO budgets, and we can discover online products that are often hidden by advertising and brand dominance.

We knew we needed to work with a Layer 1 blockchain so that we could mint our own tokens. We also knew that we needed a secure way to process user data while maintaining complete privacy. The fact that Partisia Blockchain was offering not just a blockchain, but also MPC capabilities made it a front runner.

We have just launched the Kin beta. The organic search (for web, news, images and videos) is working extremely well. We believe it provides better results than the incumbent search engines (try it for yourself and compare our results to other search engines).

We still have work to do on the shopping searches, which are limited and UK-centric at present. We will also be turning on the user rewards system very soon. To fund future developments, we are opening another token pre-sale, which will allow early supporters of our project to buy tokens at a discounted price. The funds will be used for the product launch and marketing, and for ongoing developments such as the implementation of our community-based training (using xAI methods) which is included in a patent we recently had granted.

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