Guest blog from Mariia Kren, eTrusty Co-founder and CEO
Corruption represents a significant hindrance to both economic growth and human development. Among various processes, procurement is particularly susceptible to corrupt practices, leading to substantial financial losses estimated at around €400 billion per year in European public procurement.
Furthermore, the procurement market faces another challenge as it is expected to grow from US$12–US$13 trillion in the next five years to approximately US$16–US$19 trillion. As procurement costs rise, the need for tender sites to scale rapidly becomes increasingly important.
In our commitment to combat corruption, restore trust in procurement, and facilitate the scalability of procurement platforms, we are delighted to introduce eTrusty.
By implementing blockchain technology, eTrusty fosters transparency through a publicly accessible ledger, ensuring secure and transparent monitoring of transactions and information. Moreover, it provides a decentralized and immutable data state, ensuring the secure storage of data. These features effectively mitigate client distrust and significantly reduce the risks associated with technical fraud.
A pivotal aspect of our confidence in implementing eTrusty lies in our collaboration with Partisia Blockchain. By harnessing the power of Multiparty Computation (MPC) with Zero-Knowledge (ZK), eTrusty establishes customizable layers of privacy for various aspects of procurement, such as applicants, judges, and results. This robust privacy framework effectively combats human fraud, coercive practices, and bribery. To elevate the scalability of eTrusty, we have integrated Partisia’s groundbreaking solution, Bring Your Own Coin, to establish a cross-border solution. Furthermore, the architecture of eTrusty enables customization to cater to diverse procurement requirements.
Currently, we are diligently developing our smart contracts, user interface, and back-end prototype. Our Minimum Viable Product (MVP) is scheduled to be completed in the last quarter of 2023. This MVP will be a web application showcasing all the key features of our API, which we plan to seamlessly integrate into existing tender platforms in the future.
The mission undertaken by eTrusty is of utmost importance and highly relevant in the current business landscape, where accountability and transparency are increasingly demanded. We eagerly anticipate the continued evolution of eTrusty’s protocol and its meaningful contribution to the broader objective of cultivating a fairer and more sustainable global economy.
As proud members of the Partisia Blockchain ecosystem, we invite you to follow us on our journey to shape the future of procurement!
Guest blog from Vlad Chejkov, Blockchain-Ads Founder
As the founder of Blockchain-Ads, I am thrilled to be featured in the Ecosystem Spotlight, where we are shedding light on the revolutionary changes we are bringing to the Web3 industry.
Blockchain-Ads is specifically designed to bridge a gap in the market where Web3 brands struggle to reach their ideal customers. Traditional ad networks often restrict crypto-related promotions, and none of the crypto ad networks currently allow targeting based on users’ on-chain behaviour.
Blockchain-Ads platform offers Web3 brands the opportunity to connect with their target audiences efficiently and effectively, outperforming the competitors 10 to 1.
Our collaboration with Partisia Blockchain has been fundamental to our success. Their pioneering multiparty computation (MPC) and zero-knowledge (ZK) technologies serve as the backbone of our solution. They ensure user data is processed securely while facilitating targeted advertising. This approach respects user privacy and transforms the digital advertising landscape without revealing any underlying data or compromising user privacy.
Currently, we are at an exciting juncture. We are preparing to launch Partisia smart contracts on testnet in the first half of May. It is a crucial step that will help us refine our solution in a secure environment before launching on the mainnet.
As we forge ahead, our mission is clear: to disrupt the conventional, centralized advertising industry with a decentralized, privacy-preserving, and cost-effective solution. We aim to redefine privacy and user control in the digital advertising landscape, tailoring specifically to the needs of Web3 brands.
For more insights into our progress and to stay abreast of our exciting journey, follow us on Twitter or reach out through our website. We are proud to be part of the innovative Partisia Blockchain ecosystem and look forward to reshaping the future of privacy-preserving advertising in the Web3 space.
Guest blog from Gordon Povey CEO & Founder at Kin
Kin is a Web3 ad-free search engine built around community, transparency, and privacy. The prototype has been operational for over a year and on 1 May 2023 we launched the Kin beta https://searchkin.com.
Our aim is to be a disruptor and so we are highly differentiated from incumbent search engines like Google.
We are building a community of users that believe in Web3 principles. We use blockchain and a smart contract for transparency. We will use multiparty computation (MPC) technology to ensure maximum privacy for users at all times.
We have thrown out the traditional advertising business model where the user is the product to be sold to advertisers. Instead, we become a broker of both information and also online products.
So metaphorically, if you want to go to the library for information, we become your personal librarian and try to find exactly what you are looking for without trying to sell you anything or distract you along the way. Then, if you do want to go to the shopping mall (metaphorically) to buy something, we are like your personal shopper trying to find exactly what you want and can even uncover local or artisan products that are usually difficult to find online.
We generate revenue as a broker only when we find what you really want. By taking this approach, we find information that is less skewed by large commercial SEO budgets, and we can discover online products that are often hidden by advertising and brand dominance.
We knew we needed to work with a Layer 1 blockchain so that we could mint our own tokens. We also knew that we needed a secure way to process user data while maintaining complete privacy. The fact that Partisia Blockchain was offering not just a blockchain, but also MPC capabilities made it a front runner.
We have just launched the Kin beta. The organic search (for web, news, images and videos) is working extremely well. We believe it provides better results than the incumbent search engines (try it for yourself and compare our results to other search engines).
We still have work to do on the shopping searches, which are limited and UK-centric at present. We will also be turning on the user rewards system very soon. To fund future developments, we are opening another token pre-sale, which will allow early supporters of our project to buy tokens at a discounted price. The funds will be used for the product launch and marketing, and for ongoing developments such as the implementation of our community-based training (using xAI methods) which is included in a patent we recently had granted.
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