ZUG, 20 NOVEMBER 2023. Blockchain-Ads, the trailblazing solution for Web3 brands seeking to connect with their ideal audiences, is set to make history as the first-ever advertising platform to go live on Partisia Blockchain’s revolutionary blockchain. This partnership is poised to reshape the advertising industry, offering unprecedented opportunities for Web3 brands to reach their target audiences efficiently, effectively, and with uncompromising privacy.
The Web3 landscape has faced a longstanding challenge: the struggle to engage with their desired customer base. Traditional advertising networks have often imposed restrictions on crypto-related promotions, leaving many brands underserved. Furthermore, existing crypto ad networks have failed to deliver the crucial capability of targeting users based on their on-chain behavior — until now.
Brian Gallagher, Co-Founder of Partisia Blockchain, says: “I have always been passionate about user-centric ads, even holding US patents for blockchain-based targeted advertising. My co-founders and I built Partisia Blockchain to bring this vision and capabilities to the market; disrupting the data economy as we know it today. Seeing Blockchain-Ads launch on Partisia Blockchain is both a technical milestone and a realization of our co-founders personal mission to put users first in digital advertising and the data economy.”
Blockchain-Ads, in close collaboration with Partisia Blockchain, has leveraged the innovative MPC and ZK technologies to create a secure, privacy-preserving, and cost-effective solution. This approach ensures that user data is processed securely while facilitating highly targeted advertising campaigns. It represents a monumental shift in digital advertising, preserving user privacy without compromising the integrity of user data.
Following a successful testnet launch in May, Blockchain-Ads launched Partisia smart contracts on the mainnet on 1 November 2023. This milestone marks the formal introduction of Blockchain-Ads to the digital advertising arena, offering a truly decentralized alternative to the conventional, centralized advertising industry.
Blockchain-Ads based on third party analytics is outperforming competitors tenfold in efficiency and effectiveness, offering Web3 brands a unique opportunity to achieve their advertising goals. With this revolutionary platform, brands can expect superior targeting capabilities that are unparalleled in the market.
Vlad Chejkov, Founder of Blockchain-Ads, says: “Our mission is crystal clear: to disrupt the conventional advertising industry and usher in a new era of decentralized, privacy-preserving, and cost-effective advertising. We are committed to redefining privacy and user control in the digital advertising landscape, with a solution specifically tailored to the needs of Web3 brands.”
Blockchain-Ads invites the world to witness the future of digital advertising on Partisia Blockchain’s blockchain, where privacy, efficiency, and effectiveness converge like never before.
About Partisia Blockchain: Partisia Blockchain brings unparalleled opportunities by empowering privacy-preserving, interoperable and sustainable innovation for fairness and transparency. It fuels the most secure and efficient networks to solve global problems. Distilled with 35 years of rigorous research, Partisia Blockchain future-proofs solutions, solves tomorrow’s challenges by powering fair, secure, distribution of benefits. While preserving privacy and confidentiality, it brings accountable, transparent and decentralized governance. Learn more: www.PartisiaBlockchain.com
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ZUG, 8 NOVEMBER 2023. Partisia Blockchain, a trailblazer in the world of blockchain technology, has embarked on a transformative rebranding journey, fortifying its visual identity, logo and refreshing its website. This strategic initiative, a collaborative endeavor with the renowned Irish creative studio Big+Bold, was undertaken to solidify Partisia Blockchain for its upcoming launch and the establishment of pivotal partnerships, marking a seismic shift in the demand of blockchain technology for enterprise, institutions, and government entities.
The meticulous brand reappraisal has positioned Partisia Blockchain as the eminent destination for privacy-conscious organizations, poised to have a profound and enduring impact on the domains of enterprise blockchain and individual privacy.
The Partisia Blockchain website has undergone a transformation, signaling the imminent introduction of new features, the on-chain launch of projects, the diversification of our community, and a warm welcome to institutional users who are preparing to embrace the blockchain.
In an era of groundbreaking computational concepts, Partisia Blockchain’s new logo reaffirms our commitment to people-centric innovation, emphasizing the human dimension in our technological pursuits. This visual symbol serves as a beacon, guiding our path toward building solutions that resonate with and empower individuals at the core of our mission.
Kurt Nielsen, President and Co-Founder of Partisia Blockchain, says:
“Our new logo is more than just an emblem. It is a statement of our unwavering dedication to human-centered innovation. In a world of intricate technological concepts, our logo reminds us that our ultimate goal is to serve and empower people through our cutting-edge solutions. It is a symbol that encapsulates our mission and values, embodying the profound connection between technology and humanity. The new logo not only reflects the evolution of Partisia Blockchain but also underlines our commitment to transparency, accessibility, and innovation, placing people at the forefront of our brand identity.”
This refreshed brand identity serves to reinforce Partisia Blockchain’s unique position as an organization that prioritizes real-world adoption through practical use cases, empowering value creation through the twin principles of privacy protection and transparency.
Bakyt Azimkanov, Head of Communications at Partisia Blockchain, says:
“Our collaboration with Big+Bold has been an endeavor of mutual benefit, culminating in a comprehensive brand reappraisal that positions us seamlessly for our upcoming expansion and the anticipated surge in adoption. The significance of branding cannot be overemphasized; it is the linchpin for driving value and attracting institutional players to our ecosystem. We believe that our reimagined brand positioning will resonate across a diverse spectrum of users seeking privacy solutions, including government and public sector entities, healthcare and pharmaceutical corporations, financial services, and beyond.”
The refreshed visual identity not only underscores our unwavering dedication to our core mission but also reaffirms our commitment to establishing a Web3 infrastructure devoid of a single point of trust, enabling the secure use of both public and private information across all platforms. This unparalleled capability is fortified by our groundbreaking multiparty computation (MPC), a technology offering unrivaled privacy protection, interoperability, and scalability.
David Nurse, Managing Director at Big+Bold, says:
“Partisia Blockchain’s unique solution for preserving privacy sets it apart in the world of Web3 organizations. As a fourth generation blockchain harnessing groundbreaking secure multiparty computation (MPC) technology, the brand must effectively communicate its exceptional features, including innovation, interoperability, and scalability. Our overarching goal was to future proof Partisia Blockchain’s brand, ensuring it aligns seamlessly with its core mission and is fully equipped to lead the way into the future.”
Partisia Blockchain extends an open invitation to developers, enterprise users, and the broader community to explore our expanding ecosystem and experience firsthand the transformative potential of MPC technology.
About Partisia Blockchain: Partisia Blockchain brings unparalleled opportunities by empowering privacy-preserving, interoperable and sustainable innovation for fairness and transparency. It fuels the most secure and efficient networks to solve global problems. Distilled with 35 years of rigorous research, Partisia Blockchain future-proofs solutions, solves tomorrow’s challenges by powering fair, secure, distribution of benefits. While preserving privacy and confidentiality, it brings accountable, transparent and decentralized governance. Learn more: www.PartisiaBlockchain.com
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ZUG, 24 OCTOBER 2023. Partisia Blockchain appoints Mathias Glintborg as Senior Technical Program Manager. In this key post, Mathias will spearhead the oversight and coordination of adoption activities, with a primary focus on secure multiparty computation (MPC) and blockchain solutions for DeFi, data sharing, digital identity and more. His responsibilities also extend to providing advice on design and architecture to the builders on our chain.
Mathias brings a wealth of experience in the blockchain industry to his new role. Before joining Partisia Blockchain, he served as the Chief Technology Officer at canow in Tokyo. His contributions in his previous job were instrumental in defining the feasible technical scope, assembling tech teams, designing architecture and delivering cutting-edge blockchain infrastructure and associated services and products. Additionally, he founded and operated his consulting company in Shanghai, specializing in artificial intelligence (AI) and blockchain solutions, and collaborated with notable clients, such as Chiheal Biomed and OpenOcean.
In his current capacity, Mathias oversees the effective planning, execution, monitoring, and delivery of multiple adoption projects. His role is crucial in collaboration among cross-functional teams, ensuring seamless and efficient execution of activities, and maintaining project alignment for successful realization of goals. Mathias is tasked with establishing a robust KPI framework for project management, diligently tracking activities and progress across each project to guarantee their successful delivery. Furthermore, he manages adoption projects from inception to implementation, providing post-implementation support for sustained success.
Peter Frandsen, Chief Technology Officer at Partisia Blockchain, says: “With Mathias taking the reins of our technical program management, I have great expectations for Partisia Blockchain’s future. His impressive background in blockchain, coupled with his leadership acumen, promises to drive innovation and excellence. Mathias’s rich global experience uniquely situates him as a bridge connecting diverse markets and cultures. Together, we are poised to not only meet our objectives but also establish pioneering industry benchmarks, significantly influencing the trajectory of blockchain technology.”
Mathias spent nearly a decade in Asia, namely China and Japan, before joining Partisia Blockchain. His career included both technical and commercial roles, engaging with cutting-edge technologies, such as AI and blockchain, for various startups and enterprises. His distinctive experience at the intersection of business and technology uniquely qualifies him as a valuable asset in Partisia Blockchain’s adoption strategy. His expertise aligns with the organization’s vision, where individuals who can bridge the gap between business and technology drive projects to mainnet implementations, resulting in tangible achievements for Partisia Blockchain.
Mathias holds a Bachelor’s degree in Engineering from the Aarhus University (Denmark) and a Master’s degree in International Business from the Hult International Business School (USA and China). Hailing from Denmark, he also boasts credentials in big data, analytics, data science, AI.
Partisia Blockchain is excited to have Mathias Glintborg as Senior Technical Program Manager and looks forward to his contributions to our continued growth and success. His appointment marks a notable milestone in our journey toward achieving ambitious goals and sustaining our position as a frontrunner in the blockchain industry.
About Partisia Blockchain: Partisia Blockchain brings unparalleled opportunities by empowering privacy-preserving, interoperable and sustainable innovation for fairness and transparency. It fuels the most secure and efficient networks to solve global problems. Distilled with 35 years of rigorous research, Partisia Blockchain future-proofs solutions, solves tomorrow’s challenges by powering fair, secure, distribution of benefits. While preserving privacy and confidentiality, it brings accountable, transparent and decentralized governance. Learn more: www.PartisiaBlockchain.com
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